Jay Z Launches His Own Soda Brand
Posted by Jeremy Thomas on 06.20.2014
40/40 is Arnold Palmer-esque...
Jay Z is getting into the soda business. CoS reports that the Magna Carta Holy Grail rapper has launched 40/40 soda, a drink named after his New York nightclub and targeted at sports-loving guys. The drink is described as "Arnold Palmer-esque"--in other words, something akin to iced tea and lemonade.
The drink container will also contain a code that you can point your smartphone at to unlock exclusive Jay Z content. It's available at selected Walgreens and Duane Reade retailers and is said to be selling around 1,000 units per month. It will become available in 7,500 locations by the end of the year.