Kim Kardashian Mobile Game Could Earn $200 Million This Year
Posted by Jeremy Thomas on 07.11.2014
It's a hit...
If you think that the Kardashian empire is dying out, guess again. According to video game industry analyst Doug Creutz (via Bloomberg), the mobile game Kim Kardashian: Hollywood could generate as much as $200 million this year thanks to the virtue (or lack thereof) of in-app purchases.
Creutz noted the backlash against the game but said that it's still a huge hit, noting, "There's no such thing as bad publicity, right? Obviously, Kim Kardashian's brand has driven people to download the game. But at this point, the game has taken on a life of its own."
The game released on June 25th and immediately topped the iTunes and Google Play stores. Developed by Glu Mobile, the game allows you to create your own "celebrity" and live a high-glamour life including red carpet appearances, clubbing, buying goods and dating (and dumping) other celebrities. The game is well ahead of most of its fellows in terms of in-app purchases; by comparison, Electronic Arts' free-to-play The Simpsons: Tapped Out hit $100 million after over a year.
GluMobile CEO Niccolo de Masi said, "We're not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company."