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 411mania » Music » News

Representatives For Metallica And Arcade Fire Slam NFL's Decision To Force Artists To Pay To Play The Super Bowl
Posted by Joseph Lee on 08.23.2014

Rolling Stone reports that representatives for several different music acts have commented on the NFL's plan to get artists to pay to play the halftime show at te Super Bowl.

Dennis Arfa (agent for Metallica, Billy Joel and Rush) said: "Halftime's for sale. If I was a young band, and I had a billionaire backer, I'd buy my way to the Super Bowl everybody would know me after the Super Bowl. Is Paul McCartney going to pay? I doubt it."

It was previously reported that Coldplay, Katy Perry and Rihanna were invited to provide "pay to play" bids for the show. The NFL seems to know that the headlining act would benefit a great deal from the exposure. Bruno Mars performed this year and then had a tour that earned $43 million by the middle of the year, while Beyonce's post-Super Bowl tour last year made almost $180 million.

David T. Viecelli (agent for Arcade Fire, Mumford & Sons and St. Vincent) added: "Obviously it is a marketing boon to play halftime for the Super Bowl. But I hope that everybody tells them to go get stuffed."

The NFL has yet to elaborate on who will perform. A spokesperson said: "We've ruled out Janet Jackson, but beyond that we do not have a comment on talent discussions."

The website added that the NFL sent along a 1,300 word email that shows how performers have increased sales after performing. Madonna's songs rose 165% on 2012 and The Who's songs went up 392% in 2010. Major League Baseball said they would never ask artists to pay for appearances, while the NHL and NBA didn't comment. Agents and managers said the Super Bowl provides production costs but doesn't pay halftime performers. The show earned 112 million viewers this year.

Troy Carter (manager of John Legend, John Mayer and Meghan Trainor) said: "I'm not sure what artist in their right mind would give up a piece of their touring or ancillary sales to play the Super Bowl. If the NFL wants to charge artists to perform, I would just counter-program with another network and create our own halftime show. Let's say you put Rihanna, Lady Gaga, Beyoncé and Meghan Trainor on one show during halftime I'd be willing to bet you're going to get a pretty big audience."

Another manager added: "With the revenue generated from all the sponsors the Super Bowl has, it seems a little strange. I'm trying to understand the reasoning."


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