MTV VMAs to Air a Ferguson-Themed PSA During Broadcast
Posted by Jeremy Thomas on 08.24.2014
You can see the PSA inside...
The MTV Video Music Awards will air a fifteen-second PSA themed around the protests going on in Ferguson, Missouri. A rep for MTV confirmed to THR that the clip will air during the main show's commercial time along with another fifteen-second clip titled "Look. Listen. Change." You can see the two PSAs bleow.
The protests in Ferguson are in response to the shooting death of eighteen year-old Michael Brown by a police officer. Brown was unarmed at the time of the incident, and the protests have focused on the fact that there is a racial inequity between the heavily African-American populace and the almost entirely-Caucasian police squad. Those protests have been exacerbated by the police response to the protests, which has led to allegations of brutality and the suppression of constitutional rights.
MTV president Stephen Friedman made reference to the James Baldwin quote in the Ferguson PSA that reads "Not everything that is faced can be changed; but nothing can be changed until it is faced." Friedman said the quote is "a call to action to our audience that we have to confront our own bias head-on before we can truly create change. The ongoing message for our audience is not to be color blind, but to be color brave."