Usher & Sony Team Up For New Walkman Phone
Posted by Mitch Michaels on 05.30.2008
Usher the new face of mobile music...
Usher has teamed with Sony Ericsson to become the face of the company's new Walkman music phone, which will be available later this year. The campaign will allow music fans access to exclusive content, contests to meet Usher on a video shoot and the chance to win VIP tickets for the artist's North American tour later this year, which is also sponsored by Sony Ericsson.
Fans will also be able to vote on what other band Usher will go on tour with. In addition, the phone will come loaded with Usher ringtones and full-album downloads.
The campaign comes at the heels of Usher's fifth album, Here I Stand, which was released Tuesday and is expected to debut next week at #1 on The Billboard 200.
