The Hamilton Ave Journal 09.02.10: Volume 2 – Issue 153
Posted by JP Prag on 09.02.2010
Is TNA really adding more PPV programming? What is happening in Mexico with the WWE and AAA? Where could you possibly watch NXT after October 1? Can anyone unseat John Cena from the top selling list? All this and more is answered in this week’s edition of the Hamilton Ave Journal!
THE HAMILTON AVE JOURNAL
By JP Prag
Volume 2 – Issue 153
ABOUT THE JOURNAL
The Hamilton Ave Journal is the only wrestling news report focused solely on the business of wrestling. Here in the Journal we not only look at the stories that are important to the investor and business-minded person, but also delve deeper into stories that most fans of wrestling would overlook. That is because the Journal is about getting the heart of the matters that affect the companies and outlooks of the wrestling world.
And where is Hamilton Ave? That is the location of the WWE Production Studio in Stamford, CT, and thus the most powerful place in the wrestling world. Besides, The East Main Street Journal just does not have the right ring to it.
Who am I? I am JP Prag: consultant, entrepreneur, businessman, journalist, and wrestling fan.
Now, ring the bell because the market is open.
The Journal's front page area known as What's News isn't just about telling you what has happened. The stories in this section are about what will have an effect on the wrestling industry, individual federations, and the wallets of the fans.
TOP STORY: Wrestling Wrap-up
With few major stories breaking, here are some items of note from the wrestling business world:
Despite the possibility of dropping the monthly PPV model, TNA is branching out to another venue in the PPV realm. Starting in October, TNA will air PPV specials a la the DVD broadcasts the WWE does. The first one is entitled "TNA Wrestling Knockouts: Mad Sexy Volume 1" and should be followed up with a new title airing several times throughout a month.
The WWE has been doing quite well in Mexico recently with the latest ratings of RAW and (especially) SmackDown coming in nearly double those of nearest competitors AAA and CMLL. While ratings across boarders are not comparable, SmackDown last week scored an 8.8 rating.
AAA, at least, is looking to recapture some of their audience as they filmed an angle at a Smashing Pumpkins concert in Mexico City on August 27, 2010 where wrestlers attacked frontman Billy Corgan. The angle will air in various Spanish-based markets on AAA television and MTV.
Galavision has also been picked up by Time Warner, allowing AAA to be seen in more US markets. On top of that, many cable providers are carrying Galavision HD, though AAA is filmed in SD and therefore does not benefit from the change.
Not all Lucha Libre based programming is doing well as Lucha Libre USA has now gone "on hiatus". While managing director Steve Ship claims the plan always was to have "seasons" and that the 52-week deal was not for consecutive weeks, the "season finale" aspect was added after the shows were put together. When wrestlers showed up to a Lucha Libre USA show on August 28, 2010 in Charlotte, NC they were told that it would just be a house show instead of a television taping, though some filming was done. The future of the company remains in question, but for now it has not been officially cancelled.
On the subject of television tapings, ROH has decided to branch out of their Philadelphia locale and hold tapings at the Davis Arena in Louisville, KY. The arena is often host to former WWE development territory OVW and their television tapings, so it remains to be seen if the two organizations have formed a working relationship. The two nights of tapings will take place in December 2010, which can be seen in the Personal Journal below.
Are you a college student looking an internship at the WWE? Well, the WWE is looking for an unpaid "Social Media Intern". The full details can be seen here. Duties will consist of:
* Execute schedule of promotional items for WWE-controlled social network channels, as scheduled by supervisor.
* Assist WWE Universe Live Chat team with comment moderation when available.
* Monitor WWE brand identity/reputation on Twitter & Facebook.
* Help create unique promotional ideas for Facebook channels.
* Help monitor Forum conversations and traffic on WWEUniverse.com.
* Provide user support to WWEUniverse.com users through ticket-based support system
In the Marketplace we look at the trends in television ratings. This section is less for critical analysis by the Journal but more for the reader to see what is really going on and to draw their own conclusions.
As with stocks, here in the Journal we track the progress of television ratings. If ratings are the barometer by which we judge the product, then over the course of time we should be able to see patterns, trends, and anomalies.
For the week ending Wednesday September 1, 2010, here are the current standings of the shows:
Analysis:
RAW's 900th episode helped the company jump 8.4% to a 3.5, but this is hardly outside their normal range as the show did the same rating on July 31, 2010. While the number is above the 4-week moving average of the prior week's 3.3, it is not a major jump and therefore not a significant pop for the WWE and USA's averages.
After a week away, TNA quickly returned to above a 1.0, coming in at a 1.07. All together, the ratings are now in line with where they were last year, but still below the 1.2 average seen from the end of February to the middle of May 2009. Looking at those trended lines, TNA dipped into the 1.0-1.1 range then and has stayed there ever since. So now that the company has recovered from the Monday experiment, it remains a questions if they can recapture an audience that left nearly a year and half ago or if they can find a new audience in the interim.
NXT's season two finale helped bring the show above a 1.0 rating for the first time since July 27, 2010. In this case, it may be a little bit of too little too late as SyFy seems to have no plans to renew NXT beyond October 1, 2010. What that means for the future of NXT remains unclear as the WWE has already sold the show in international markets so has to fill the programming block (or fill the programming block they had for ECW). Because of their contract with NBC-Universal, the WWE can only see programming to cable networks in the NBC-Universal family. However, if they want to go to a network station, they have no such restrictions. So while NBC, ABC, CBS, and Fox may be out of the question, MyNetworkTV could have an interest to replace SmackDown, WGN may want to expand WWE programming that has been good for them, and syndication always remains an option. Do not believe that the WWE will just drop NXT or a fourth show in general because there is simply millions of dollars on the line for them.
We all know that wrestling is a business, but we don't often pay attention to what sells and makes money. Money and Investing looks into the top selling items in the world of wrestling and any interesting figures that may have come out this week.
What are the top selling items for the WWE? WWEShopZone.com releases a list of varying numbers to show what is selling for them:
1. Raw The Beginning The Best of Seasons 1 & 2 ($39.95, on sale $19.99)
2. John Cena Cenation T-Shirt ($25.00)
3. The Miz My Name Is T-Shirt ($25.00)
4. John Cena Cenation YOUTH T-Shirt ($22.00)
5. Nexus Logo T-Shirt ($25, on sale $19.95)
6. John Cena Cenation Baseball Cap ($20.00)
7. John Cena Cenation Sweatband Set ($12.00)
8. WWE Superstars Bandz (Randy Orton/Rey Mysterio/Edge) ($5.00)
9. John Cena Never Give up YOUTH T-Shirt Package ($34.99)
10. John Cena Cenation WWE Bandz ($5.00)
11. The Miz I'm Awesome Blue T-Shirt ($25, on sale $19.95)
12. Randy Orton Lobotomy T-Shirt ($25, on sale $19.95)
13. Bret Hart Best Since 1984 T-Shirt ($25, on sale $9.98)
14. John Cena Cenation Illustrated YOUTH T-Shirt ($9.99)
15. John Cena Never Give Up T-Shirt Package ($37.99)
16. WWE Red/Blue Reusable Bag ($2.99)
17. WWE Superstars Bandz (Triple H/Kofi Kingston/Sheamus) ($5.00)
18. John Cena Never Give Up T-Shirt ($25, on sale $19.95)
19. Nexus Armband ($8.00)
20. D Generation X Army Strong T-Shirt ($25, on sale $9.98)
Cut and paste last week's analysis and you would have about the same story of John Cena dominating, Miz, Nexus, and Randy Orton controlling the other spots, and smattering of Bret Hart and DX also making appearances with their heavily discounted items. Top that with some back to school supplies, and that is the list. The main differences this week is that RAW's 900th episode led to the RAW Season 1 & 2 DVD getting a boost and the Miz and Nexus were able to add a second item to the list, each. That is impressive among the John Cena domination, demonstrating why each is getting such a pivotal place in WWE merchandise and marketing.
TNA sometimes releases a list of top selling items on ShopTNA.com. According to the site the top selling items were:
1. Don's Insane Brown Bag Special ($20)
2. Mr. Anderson... People Are Fake T-Shirt ($19.99)
3. Jeff Hardy Enigma T-Shirt (Glow In The Dark) ($19.99)
4. The Best Of America's Most Wanted DVD ($24.99, on sale $15.99)
5. RVD - Video Wall T-shirt ($19.99)
6. Hogan H Squared Limited Edition T-shirt ($29.99)
7. Destination X 2010 DVD ($19.99, on sale $15.99)
8. Unbreakable 2005 DVD ($9.99)
9. "Hulkamania" T-shirt ($19.99)
10. Beer Money / MMG "FANDIMONIUM" DVD ($19.99, on sale $14.99)
See the Editorials below.
Wrestling isn't just about watching and reading. The best way to be a wrestling fan is to experience it live. Where is wrestling coming to in the upcoming weeks? The Personal Journal answers that question.
Do you know a wrestling event coming up? Send one in to The Hamilton Ave Journal and we'll be sure to add it to the list.
The Editorials section is designed for you, the readers, to respond to the views presented in the Journal, send an important news item, or talk about another overlooked business related item in wrestling. Just beware: the Journal reserves the right to respond back. Now, let's break down the topics from last week's commentary section:
WWE Stock
Can the Journal conclude any particular reason why WWE's stock is looking so poor? One would think with the prospects coming in China that stock prices would be going back up.
- Doc
I would think the stock has dipped because of the second quarter earnings report but I'll bet the good reports out of China will be enough to stop the bleeding and keep it from hitting a new 52 week low.
- gpjunk
No, the earnings report has been out for weeks and the China news has been known for months. If anything, the market as a whole has been suffering so the WWE most likely was just hit by portfolio sell offs.
Also, the WWE trended far above the DOW and S&P500 for the entire year until the second week in August. If anything, the downward pressure on the stock has really just been a correction for the overvaluation during the earlier part of the year. After all, those who invested high want to get some type of payout and the WWE looked like the best option in the portfolio.
It's the economy in general that's hurting WWE stock. The market is down across the board with people shifting money from the stock market to bonds.
- Ted Arcidi's singlet
I'll be willing to bet the hit in the stocks is in tune with the Q2 figures. WWE has done a successful FREE show in China, and is expanding, sure. But I would imagine that isn't going to affect it right NOW, but will soon.
- Triple B
TNA's Top Selling Merchandise
Time to stop doing TNA's merch listing. Or do you just keep it there for yet another TNA punchline?>
- Gregson
Well, the Journal holds out hope that TNA will realize the marketing potential they are giving up on a weekly basis and get their act in order. However, there is only so much time the Journal can stand, and two months does seem quite excessive.
How bush league is the TNA website? Not to update the sales. Damn, maybe not that many people are buying TNA products....
- FormerTNAFan
Who cares if TNA doesn't update their website sales? I mean, obviously it effects this column, but in the grand scheme of things, it's probably low on TNA's priority list.
- Guest#9584
It is an indicator of a well run business. It also shows a well run sales website - many sites have such lists to encourage others to buy. Not all customers come knowing what they want. The intellectual health of a company can often be measured from the details they attend to. TNA also keeps a rather large office staff. Since they do not seem to help much in marketing and raising customer awareness, this does raise questions as to what all those people actually accomplish. Especially since these lists are done by low paid employees and computer automation.
It is one sign among many that Dixie does not run a tight ship. If they have aspirations of being number 1 or even being on a similar scale, they have many things to clean up on the business side.
- Guest#9678
That's the point the Journal has made several times when TNA has lapsed. The website is a marketing portal and the fact that they do not maintain it is an indicator that no one is watching the details on this business, especially on the marketing end. One of the major complaints about TNA is their lack of ability to market and here is an easy chance to do so. And there is no way that losing their Vice President of Marketing should have led to this. A regular website or marketing persons should be maintaining this list on at least a weekly basis. Heck, it is more than likely that the WWE has automated this, but TNA's IT is probably not there yet.
WWWE in China
You'd think the addition of 1.5 billion customers would get at least a small raise from WWE's stock...
- Guest#6506
Potential customers nothing more, and even then it's only the top 10% that have the disposable income to add to WWE return. As noted China is a market unlike anything WWE have worked in before, and it's not just the BBC or News Corp but Google, Youtube and a whole host of others with much more weight than WWE that have run into problems.
- V
Not to mention the NBA that has really been paving the way for everyone, especially the WWE. Last year the WWE and NBA toured around for potential sites to build arenas, so you can see how the infrastructure isn't even there yet for the WWE to do what it wants. However, that day is coming sooner than later.
Other Notes
Just to let the trolls know, this reporter never posts under anonymous or "guest" names and is never afraid to face any real criticism. Heck, look at some of the things that were posted above. Of course, the most important term is "real", which you seem to be lacking any ability of expressing and expounding upon. So the Journal is dropping this subject except for those who provide constructive feedback on a pertinent subject.
Plenty more was written, so be sure to take a look. And if you enjoy the Journal, why not bookmark 411mania.com and make it your home page? You can do that by clicking here.
This concludes Issue #153 (Volume 2) of THE HAMILTON AVE JOURNAL. Join us next week as we get ready to ring the bell again.
JP: What will you say when TNA finally folds? Ignoring all the warning signs makes you look foolish. RIP TNA 2011
Posted By: Vic (Guest) on September 01, 2010 at 11:05 PM
and chance the hammerstein ballroom DOESN'T totally crap all over dixie and tna?
Posted By: perez (Guest) on September 01, 2010 at 11:06 PM
Let's see...RAW's rating of 3.5 rounds out to a 2, and iMPACTS 1.07 rounds out to a 357.5.
Yea, that seems right.
Posted By: Christopher Nowinski (Guest) on September 01, 2010 at 11:37 PM
JP: What will you say when TNA finally folds? Ignoring all the warning signs makes you look foolish. RIP TNA 2011
Posted By: Vic (Guest) on September 01, 2010 at 11:05 PM
Which warning signs?
Their primary income is guaranteed for years. There is no sign in any drop.
Regardless of what Eric Bishoff says, ratings are not money. Not directly anyways. Even so, Impact!'s ratings are generally above a 1 now, safely above Spike's prime time average.
TNA is now being paid for more shows, which provides more revenue while costing little to produce.
And on top of it all, JP has never claimed TNA would be around forever. In fact he and several commentators have pointed out the need for real improvement in many areas.
Posted By: Guest#7232 (Guest) on September 02, 2010 at 12:51 AM
FWIW, love the addition of the ratings ticker.
Posted By: Guest#0360 (Guest) on September 02, 2010 at 01:22 AM
JP: What will you say when TNA finally folds? Ignoring all the warning signs makes you look foolish. RIP TNA 2011
Posted By: Vic (Guest) on September 01, 2010 at 11:05 PM
Which warning signs?
Their primary income is guaranteed for years. There is no sign in any drop.
Regardless of what Eric Bishoff says, ratings are not money. Not directly anyways. Even so, Impact!'s ratings are generally above a 1 now, safely above Spike's prime time average.
TNA is now being paid for more shows, which provides more revenue while costing little to produce.
And on top of it all, JP has never claimed TNA would be around forever. In fact he and several commentators have pointed out the need for real improvement in many areas.
Posted By: Guest#7232 (Guest) on September 02, 2010 at 12:51 AM
The only foreseeable way for TNA not to last past 2011 would be for Spike to cancel ImPact and no other station to pick it up. For that to happen the bottom would have to drop out of the ratings and there is no indication that is happening or is going to happen. Remember WCW would have been around much longer if television hadn't been cancelled.
Posted By: gpjunk (Guest) on September 02, 2010 at 01:23 AM
Thanks for explaining my question last week.
TNA's lack of business and marketing discipline will ultimately cause a downfall for them sooner or later, I believe. If TNA wants to have aspirations to compete with McMahon, then they need to learn business discipline from McMahon's model.
Posted By: Doc (Guest) on September 02, 2010 at 01:33 AM
The Mix will soon kick both Orton's & Cena's a-holes (hopefully) ;)
Posted By: who cares (Guest) on September 02, 2010 at 02:01 AM
Not to beat a dead horse, but my boss used to always tell me, "If you can't do the smallest jobs right, you'll never be able to do the big jobs right either."
Thus, if a small merchandise listing on their website has not been touched in months (just like their roster page still has released wrestlers lsited), then it is no wonder why some of their 'big moves' often lack direction and/or logic.
Posted By: Max (Guest) on September 02, 2010 at 02:26 AM
Look at WWE's shopping website there are rotating ads for different wrestlers and different items to buy. Also I can see the top rated,top sellers, and new releases. You go to WWE's site and there is a list of wrestlers and items you can buy of that wrestler. TNA's site looks a little bush league compared to the WWE. TNA's site seems a little disorganized. If I want to find a shirt i either have to type it in or go searching through every shirt to find the right one.
Posted By: Kyle (Guest) on September 02, 2010 at 03:23 AM
Hey JP - is there a future in Internet only PPVs, similar to the model ROH is pushing? Would NXT perhaps get a greater following as an online only show?
Really enjoy the Journal, but really surprised that you let the trolls get under your skin like that.
Posted By: Pen (Guest) on September 02, 2010 at 04:49 AM
TNA's webstaff are the people that still, weeks later, have Raven listed as 6'12".
I think they let the janitor do the updates.
Posted By: Ryushinku (Guest) on September 02, 2010 at 04:57 AM
JP: What will you say when TNA finally folds? Ignoring all the warning signs makes you look foolish. RIP TNA 2011
Posted By: Vic (Guest) on September 01, 2010 at 11:05 PM
Shut the fuck up. Keep the anti-TNA/anti-WWE fanboy troll bullshit to other columns, don't infect this great column with that crap. This is the only thing worth reading on this website, everything else is lame and ruined by douchebags like Ryan Byers and Aaron Hubbard. Keep this column free of trolls!!!
Posted By: Guest#6441 (Guest) on September 02, 2010 at 08:59 AM
Why is John Cena consistently at the top for selling "E" merchandise? Maybe it's because he doesn't seem to be trying too hard to be who and what he is. You might call him a natural. What he has is something called charisma. Some people just have it. A lot of people don't.
Posted By: guest (Guest) on September 02, 2010 at 09:01 AM
The only foreseeable way for TNA not to last past 2011 would be for Spike to cancel ImPact and no other station to pick it up. For that to happen the bottom would have to drop out of the ratings and there is no indication that is happening or is going to happen. Remember WCW would have been around much longer if television hadn't been cancelled.
Posted By: gpjunk (Guest) on September 02, 2010 at 01:23 AM
Spike and TNA are locked into a contract. Spike could not just cancel iMPACT, but they could move it to some timeslot that no one would notice the show at.
That said, Spike would still have to pay TNA what they pay now, even if Spike removed all TNA from their schedule.
Once that contract runs out, that is anyone's guess, but since iMPACT is doing almost 2x's the Spike network average in ratings, it would take a catastrophe for Spike and TNA to part ways.
But then again, that is what kills me. Everyone assumes that ratings are the most important thing in terms of the WWE and TNA competition. They aren't. TNA doesn't need to beat the WWE's ratings even once, they just need to beat the ratings of the other shows on Spike.
As long as TNA can do that, they have a network to showcase their programming.
Posted By: Darth Mortis (Guest) on September 02, 2010 at 10:44 AM
Yeah I;m also surprised that The Journal even reacted to the trolls let alone address them directly..... DONT LET IT BOTHER YOU MAN - JOURNAL IS DA BEST COLUMN ON 411
Some of us love you JP..... don;t let the bastards get you down!!!
Posted By: Johnny Moreso (Guest) on September 02, 2010 at 11:09 AM
There is one other thing that could kill TNA. If expenses balloon (or have ballooned) to the point where they can't be covered by the revenue from Spike TV and international TV, causing Panda Energy to see no hope of future profits and pull the plug. (Assuming that PPV and house shows are costing TNA small amounts rather than contributing to profits. Infrastructure costs of merchandising compared with how much TNA sells may mean that merchandise is costing more than it produces.)
--John Bragg
Posted By: John Bragg (Guest) on September 02, 2010 at 01:06 PM
Hey JP - is there a future in Internet only PPVs, similar to the model ROH is pushing? Would NXT perhaps get a greater following as an online only show?
Really enjoy the Journal, but really surprised that you let the trolls get under your skin like that.
Posted By: Pen (Guest) on September 02, 2010 at 04:49 AM
Actually, I'm the one who reacted last week and I'm not JP (note our differing usage of commas and hyphens). It isn't trolls that bother me either - this is the internet - it is the half-witted uneducated trolls that annoy. Then again, as I said, this is the internet & I should expect it.
On to your question. Given the current adaptation to watching shows over the internet, large PPVs cannot be run as profitably through streaming. ROH is run on a model assuming a low volume of buys. WWE is planning on hundreds of thousands.
Hulu is a place where WWE has a presence and can learn from. Between Hulu and recording mediums, people are no longer limited to watching shows when they are aired. They have the convenience of watching when they want to or can, while skipping or attenuating commercials. Yet the majority of people, even those with reliable broadband, don't watch a show through streaming.
NXT is a good test bed for expanding internet viewership, however. If you cannot convince the die-hard core to change, then there is no hope of getting the casual fan to watch over the internet. Making RAW internet only, for instance, could lead to conclusions that the other shows would not support.
John Bragg is right, of course. But I assume Dixie Carter and company at least understand the importance of having revenues be greater than expenditures. TNA has surprised me in the past, however.
Posted By: Guest#8983 (Guest) on September 02, 2010 at 02:00 PM
"Do not believe that the WWE will just drop NXT or a fourth show in general because there is simply millions of dollars on the line for them."
I've been wondering about this myself. It seems like a waste for WWE to not try to get a third major show on TV somewhere. Especially considering that they can film it on the same night they film Smackdown.
This is based on nothing but my imagination, but I'd kinda been thinking that NXT would eventually evolve into some sort of "Nexus-run" type of show. I wonder if perhaps, they didn't expect SyFy to drop NXT. Hard to believe they'd introduce 16 new wrestlers (plus what 5 divas) if they weren't planning something bigger.
Posted By: Korsen (Guest) on September 02, 2010 at 02:29 PM
JP: What will you say when TNA finally folds? Ignoring all the warning signs makes you look foolish. RIP TNA 2011
Posted By: Vic (Guest) on September 01, 2010 at 11:05 PM
In addition to the new, low cost shows Spike is paying for, TNA just inked a new deal in France. More money for the small cost of some translation.
Just another nail in the coffin.
Posted By: Guest#8236 (Guest) on September 03, 2010 at 01:51 PM
8 years of people saying TNA is going out of business is just amusing.
Posted By: Guest#4604 (Guest) on September 03, 2010 at 08:06 PM
the problem is TNA is WWE in front of the camera and TNA behind the scene when it show be the other way around
Posted By: Guest#8310 (Guest) on September 04, 2010 at 02:24 AM
the problem is TNA is WWE in front of the camera and TNA behind the scene when it show be the other way around
Posted By: Guest#9215 (Guest) on September 04, 2010 at 02:35 AM
As for TNA: get used to it, jackasses, it's not going anywhere. If they ever come to their senses and cut the older talent, they still have a great roster.
As for Cena: the only Cena fans in the world are the ones that know jack-shit about what it takes to make a GOOD wrestler. Cena has never been good in the ring, and never will be. Not to mention he has one of the worst finishers in all of wrestling.
Posted By: Michael (Guest) on September 06, 2010 at 03:02 AM
The idea that the top sales list is TNA running wild is just nonsense. TNA puts a lot of work into the site. Don West has new videos up every week, which is way more than WWE does. They hype the shop and run specials during their daily internet shows. If anything, they've just lost interest in the top sellers list. That doesn't mean anything because there's still a ton of stuff directing you to hot items, including Don West yelling.
Posted By: Guest#9913 (Guest) on September 06, 2010 at 10:16 PM
As for TNA: get used to it, jackasses, it's not going anywhere. If they ever come to their senses and cut the older talent, they still have a great roster.
As for Cena: the only Cena fans in the world are the ones that know jack-shit about what it takes to make a GOOD wrestler. Cena has never been good in the ring, and never will be. Not to mention he has one of the worst finishers in all of wrestling.
Posted By: Michael (Guest) on September 06, 2010 at 03:02 AM
Well you managed inaccurate and irrelevant.
TNA managed a new free revenue stream in one of the larger markets. France. So you are right, though not in the way you mean. More income means that they aren't going anywhere, such as away.
Your opinion of what "real" wrestling doesn't mean much either. All that matters is that WWE (and TNA) have a marketable product based on that fake sport - wrestling. The basic mechanism is that people get entertained, which leads to merchandise sales.
Does Cena know about wrestling? He knows how to entertain and be popular enough to sell items. That is what matters as a business.
I loved watching Deano Machino in the ring, but he only made a company money by being part of a quality card.
Posted By: Guest#2261 (Guest) on September 06, 2010 at 11:21 PM
The idea that the top sales list is TNA running wild is just nonsense. TNA puts a lot of work into the site. Don West has new videos up every week, which is way more than WWE does. They hype the shop and run specials during their daily internet shows. If anything, they've just lost interest in the top sellers list. That doesn't mean anything because there's still a ton of stuff directing you to hot items, including Don West yelling.
Posted By: Guest#9913 (Guest) on September 06, 2010 at 10:16 PM
Yelling has got to be one of the more annoying and alienating sales tools.
Hyping their sales website is a far cry from properly running and maintaining a website.
Sales videos are nice, but are your average shoppers stopping to watch the whole thing or even a significant portion of it? If the answer is "no", then it is not an effective sales tool.
I can appreciate that work went into that, but hard work that misses the mark isn't the most useful thing in the world.
Losing interest in the best seller list isn't a healthy thing. Even one of the more successful websites - Amazon - will tell you best sellers in a category. Emulating success might be a strategy to follow. Just a hunch.
Work can get boring. Losing interest in something that is a basic sales tool is a sign of poor management. It is the wisdom of crowd sourcing. The items in the top sales list are on top because your audience wants to buy them. They are the items you have the easiest time selling to the next person who comes across your sale site.
Hard work is great. Hard work is also over-rated. Work needs to be directed to yield the best results. Everything you say is just a sign that TNA needs people who have knowledge and can apply it to give their workers proper direction.
You came to defend TNA's sales practices, but you have really just shown that they really need more leadership and management that is prepared to do their jobs right.
Posted By: Guest#2435 (Guest) on September 06, 2010 at 11:31 PM
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