The Hamilton Ave Journal 09.30.10: Volume 2 – Issue 157

THE HAMILTON AVE JOURNAL
By JP Prag

Volume 2 – Issue 157

ABOUT THE JOURNAL

The Hamilton Ave Journal is the only wrestling news report focused solely on the business of wrestling. Here in the Journal we not only look at the stories that are important to the investor and business-minded person, but also delve deeper into stories that most fans of wrestling would overlook. That is because the Journal is about getting the heart of the matters that affect the companies and outlooks of the wrestling world.

And where is Hamilton Ave? That is the location of the WWE Production Studio in Stamford, CT, and thus the most powerful place in the wrestling world. Besides, The East Main Street Journal just does not have the right ring to it.

Who am I? I am JP Prag: consultant, entrepreneur, businessman, journalist, and wrestling fan.

Now, ring the bell because the market is open.

The Journal’s front page area known as What’s News isn’t just about telling you what has happened. The stories in this section are about what will have an effect on the wrestling industry, individual federations, and the wallets of the fans.

TOP STORY: SmackDown Reborn

Tomorrow, October 1, 2010, marks a huge day in WWE history as SmackDown airs for the first time ever on a cable outlet. After starting out on UPN and going along with the merger to CW, the WWE was forced to go with MyNetworkTV two years ago when the CW decided not to renew their contract with the WWE. At the time and today, the WWE has a contract with NBC-Universal that states they cannot bring their programming to anything on cable outside the NBC-Universal family, but that did not stop that from going to other networks. Unfortunately, in the demise of the WB and UPN into CW, those choices became incredibly limited. While the WWE does tremendous ratings for cable, they are not enough to hold the interests of major networks like NBC, CBS, ABC, and FOX. That literally meant that the WWE was stuck with ION, MyNetworkTV, or per market syndication contacts.

MyNetworkTV actually was available in more homes than the CW, but it was also missing from some medium sized markets. On top of that, SmackDown was the first original programming on the network as up until that point it was mostly telenoval replays. MyNetworkTV used SmackDown to rebrand their network, before finally losing network status entirely as the cancelled all original programming except SmackDown.

In the ensuing two years, much has changed in the landscape of television and the WWE. First and foremost, the WWE’s PG-initiative and programs to make themselves more appealing to advertisers have been paying off, despite lower ratings. In the advertising world, the cache of the WWE has actually gone up in spite of all of the figures. Also during that time, NBC-Universal had undergone a number of rebranding efforts, including turning “SciFi” into “SyFy”, thus opening it up to more general programming.

SyFy being home to ECW and later NXT helped pave the way for the channel to see that wrestling could equal ratings in the right timeslots. For a while, ECW was the highest rated show on the station. But as ECW’s rating waned and SyFy’s original programming jumped up in ratings, they became soured to the program. Still, they knew there were other properties that the WWE had and they decided they wanted it. As such, they outbid MyNetworkTV by $10 million to get SmackDown for $30 million a year.

Over the past several weeks and months, SyFy and the WWE have begun advertising the move, including rare commercials on NBC proper. From SyFy’s press release:

To support the move of WWE Friday Night SmackDown – the ultimate in imagination-based sports entertainment – to Syfy beginning Friday, October 1st at 8 PM (ET/PT) with a live broadcast from Ford Center in Oklahoma City, Syfy has launched an ambitious, multi-pronged national marketing campaign reaching consumers via social networking sites, airlines, in-person appearances, cutting edge creative spots, WWE live events, WWE DVD releases and on digital platforms such as YouTube, video games, wireless and Twitter.

And for now, everyone seems on board. Says Blake Callaway, Senior Vice President of Brand and Strategic Marketing for SyFy:

“The move of SmackDown to Syfy represents the partnership of two powerful and successful brands that are united by their embrace of imagination. Syfy and the WWE Superstars are a great combination. These are superheroes come to life. We’re telling the WWE Universe(R) that SmackDown is bigger, better and more exciting than ever!”

As for the success of the advertising blitz, no one seems particularly worried. As the WWE demonstrated with MyNetworkTV, their audience will follow them anywhere. What was also demonstrated is that viewers do not stick around for other programs, so this is literally a move to SyFy to plug a ratings grabber into their Friday night timeslot while moving their original programming to Tuesday and other nights. As SyFy President David Howe explains:

“We’ve actually wanted to get off of Friday with our scripted fare for several years, and this is an opportunity to do that.”

WWE Executive Vice President of Marketing Michelle Wilson gave her thoughts on the audience size and how to work within the NBC-Universal family:

“This move gives us virtually the same household penetration [as MyNetworkTV], so we’re not really worried about the transition… [With] our loyal audience, along with Syfy’s loyal audience and its household penetration, we’re confident that this will be a great move for us.”

“With Monday Night Raw on USA Network Mondays and SmackDown on Syfy Fridays, we have a great opportunity across NBCU’s cable assets to cross promote our content… We feel very strongly that it will grow the audience not only for SmackDown, but for Raw.”

SmackDown will premier with their live show tomorrow night before returning to their normal taping schedule. Of course, this brings up logistic issues because many markets towards the east actually show SmackDown before it airs in the United States, including in the UK. Because of the live broadcast, SmackDown will actually air at 1am Saturday before being repeated at 11pm the same day. So while this live episode may be a treat for US audiences it is actually causing disruptions elsewhere in the world.

For those hoping to see more live SmackDowns, these logistics alone will most likely make that not a possibility. And for those looking to a move back to Thursdays, SyFy wants that night for their own programming and are quite happy to have a ratings grabber on Friday night. In other words, despite the move it will be business as usual on SmackDown for quite a while to come.

Newsbites

Some items of note in the rest of the wrestling business world:

Jeff Jarrett seemed to have some success in Mexico this past week while meeting with AAA officials. Tweets Jarrett:

Awesome meetings the last two days in Mexico City. 2011 looks exciting for TNA in Mexico…

Starting today, Comcast is expanding the offering of HDNet (home of ROH) to Boston, Chicago, Philadelphia, Seattle, Detroit, Portland (Oregon) and San Francisco. For those wondering if this will lead to ROH’s ratings being available, the answer is no. In order to get ratings tracked a station needs to pay Nielsen Media a monthly fee, and HDNet outright refuses to go through that model.

Whether in response to Matt Hardy’s recent rants online or not, the WWE has sent their independent contracted talent a set of rules regarding how they can use social networking tools like Twitter, Facebook, and YouTube. Among the rules are all videos must be produced and approved by the WWE and that the WWE has the right to screen anything to be posted. At this time it is unknown what disciplinary actions will be taken if these rules are violated.

While the gap between Senate hopefully Linda McMahon and her Democratic counterpart Richard Blumenthal closed up a bit, the rhetoric against the WWE by the Blumenthal camp has stepped up. Blumenthal has joined with union labor forces and has been pushing questions of how the WWE treats workers and for Connecticut state voters to take note of the investigation against the WWE for independent contractor status of the wrestlers. As expected, this campaign will most likely cause the fast tracking of the case against the WWE, although Mr. Blumenthal claims his office is not involved in the investigation.

In the Marketplace we look at the trends in television ratings. This section is less for critical analysis by the Journal but more for the reader to see what is really going on and to draw their own conclusions.

As with stocks, here in the Journal we track the progress of television ratings. If ratings are the barometer by which we judge the product, then over the course of time we should be able to see patterns, trends, and anomalies.

For the week ending Wednesday September 29, 2010, here are the current standings of the shows:

Analysis:

RAW’s downward rating slide continued this week is the show once again dropped another 0.1 to a 2.7, the lowest rating since September 15, 2008. Since 2000, this is only the ninth time that RAW has scored a 2.7, of which five times were on holidays like Christmas, New Years Eve, and Independence Day. So this is one of four regularly scheduled RAWs in the past decade that have been at a 2.7 or below.

For those who saw the 2.37 number, that was the rating as a percentage of all potential televisions, which is not what RAW is measured against. RAW, like all other cable programs, is on the cable ratings chart which is where the 2.7 came from.

RAW may have been suffering the most, but they are hardly alone. Syndicated ratings for SmackDown’s penultimate episode on MyNetworkTV came in at a 1.7. The ratings for the final episode should be out at about the same time as the first episode on SyFy, so that wil be an interesting comparison next week. Meanwhile, NXT and iMPACT have both trended downward (though not at the rate of RAW), especially NXT which had its lowest rating ever of a 0.7 rating for the finale on US cable. Meanwhile SuperStars seems to have stabilized at the 0.6-0.7 level. The last time SuperStars saw a rating of 1.0+ was on February 8, 2010.

We all know that wrestling is a business, but we don’t often pay attention to what sells and makes money. Money and Investing looks into the top selling items in the world of wrestling and any interesting figures that may have come out this week.

What are the top selling items for the WWE? WWEShopZone.com releases a list of varying numbers to show what is selling for them:

1. John Cena YOUTH Comfy Blanket ($26.99, on sale $5.40)
2. D Generation X Army Strong T-Shirt ($25, on sale $19.95, on double sale $2.50)
3. John Cena Never Give Up Backpack ($39.95, on sale $7.99)
4. Shawn Michaels Tribute T-Shirt ($25, on sale $19.95, on double sale $5.00)
5. John Cena Attitude Adjustment Pendant ($10, on sale $2.50)
6. Triple H Comfy Blanket ($29.99, on sale $6.00)
7. Undertaker Comfy Blanket ($29.99, on sale $6.00)
8. John Cena Attitude Adjustment Football Jersey ($49, on sale $34.98, on double sale $9.80)
9. WWE Illustrated Superstars Pajamas ($19.99, on sale $5.00)
10. Randy Orton RKO Football Jersey ($49, on sale $34.98, on double sale $9.80)
11. D Generation X Army Cadet Cap ($20, on sale $3.00)
12. WrestleMania XXVI White Baseball Cap ($20, on sale $2.00)
13. Undertaker Deadman Forever Pendant ($12, on sale $3.00)
14. Christian Captain Charisma Notebook ($5.99, on sale $0.90)
15. Rey Mysterio Booyaka Backpack ($39.95, on sale $7.99)
16. Undertaker Deadman Forever Jersey ($49, on sale $34.98, on double sale $9.80)
17. Kofi Kingston Boom Squad Lunch Cooler ($12, on sale $1.80)
18. D Generation X Army Jersey ($49, on sale $24.98, on double sale $9.80)
19. Randy Orton Age of Orton Baseball Cap ($20, on sale $5.00)
20. Randy Orton YOUTH Comfy Blanket ($26.99, on sale $5.40)

It looks like the WWE is in total liquidation mode, getting rid of all of the old merchandise they can. In an effort to clean out the warehouse, the WWE has dramatically slashed down the prices of clearance items, some possibly to below costs. It looks like the company just wants to open up more space for new items before the holidays and this is their chance to at least get something out of the process.

TNA sometimes releases a list of top selling items on ShopTNA.com. According to the site the top selling items were:

1. Don’s Insane Brown Bag Special ($20)
2. Jeff Hardy “The Ring Is My Canvas” T-shirt ($19.99)
3. Mr. Anderson………People Are Fake T-Shirt ($19.99)
4. Jeff Hardy Enigma T-Shirt (Glow In The Dark) ($19.99)
5. TNA Knockouts Special ($29.99)
6. Jeff Jarrett Autographed Bound For Glory Poster ($19.99)
7. Kurt Angle “Warrior” T-shirt ($19.99)
8. Slammiversary – 2010 ($19.99, on sale $14.99)
9. RVD – Video Wall T-shirt ($19.99)
10. Mr. Anderson “Donkey” T-shirt ($19.99)

Not even a swap of the items this week!

Wrestling isn’t just about watching and reading. The best way to be a wrestling fan is to experience it live. Where is wrestling coming to in the upcoming weeks? The Personal Journal answers that question.

Do you know a wrestling event coming up? Send one in to The Hamilton Ave Journal and we’ll be sure to add it to the list.

The Editorials section is designed for you, the readers, to respond to the views presented in the Journal, send an important news item, or talk about another overlooked business related item in wrestling. Just beware: the Journal reserves the right to respond back. Now, let’s break down the topics from last week’s commentary section:

What’s it about?

‘Usually you will then get the trite “success does not equal quality” argument, but readers of the Journal know that this is about making money, not about making the best art. If the two can coincide, all the better, but that does not happen often.’

Well, whether or not it’s about making money is up to the individual, isn’t it? Certainly in WWE it isn’t, but not everything in wrestling is about WWE, just like not everything in life is about money.
– Brett

Brett, you are reading the wrong news report. The Hamilton Ave Journal is all about the business of wrestling, and business is about making money—whether for a company, an investor, an employee, an independently contracted talent, or the audience. If you want to read about all of the possibilities of different forms of presenting wrestling, read News From Cook’s Corner. If you want to read about the silliness of backstage gossip and fun rumors, read The Small-For=All News Report. If you read all three Tuesday through Thursday you’ll have a very interesting and rounded experience. If you try to make all of the reports the same, you’ll have a bunch of blasé and repetitive nonsense… or The Wrestling News Experience.

Sales Figures

What are the chances that the sales chart is actually true? WWE (and wrestling promotions in general) have a habit of “working” the fans and lying in general, so why would a sales chart on their shop’s website not be what they want people to buy. I’m not saying that it’ll be a complete fabrication but let’s say the new Cena merch isn’t shipping the quantities they’re expecting and doesn’t make the list, wouldn’t they just stick it on there, if for nothing else to promote the product a little. Is Orton’s T Shirt being the top seller a fact or is this as he’s just got the title and they’d like to promote the T Shirt?
– jayzhoughton

Well both WWE and TNA have a “featured items” area which is much more prominent than the top selling list. The WWE’s list, in particular, has had interesting people make it in during sales even when that person has left the company. If you remember, TNA had Christian Cage on the list up to five months after he returned to the WWE, so there is some level of honesty going on. Now, the WWE’s list seems more “honest” because it is updated daily and odd items find their way in on a regular basis (with this week being a perfect example). TNA’s list is completely manual so that they can do whatever they want, however they’ve been known like the example above to do have items on the list that they would not want to be visible.

Quick question, I read this on another wrestling “news” site-

“World Wrestling Entertainment’s symbolic Nexus T-shirt has been a huge flop in terms of sales.

According to a company source, Vince McMahon was ‘mortified’ when he was shown the latest merchandising report on Nexus shirts.”

This seems to be at odds with the fact that the Nexus shirt is consistently in the top 20 list you post here. While it’s a definite possibility that the other site I was reading had bad information, I wanted to get your thoughts on this.
– Matt Jones

It is quite at odds with the sales chart as the Nexus shirt has consistently been in the Top Twenty and many times number one. That said, the sales chart reflects online sales and venue sales may come out quite different. Then again, looking around the audience there are plenty of N’s in the crowd, so that would not be copasetic.

Steve Cook covered this in his report on Tuesday and listed many possibilities for lower sales but forgot one important one: that this story could be complete malarkey. Unless the source is WWE Executive Vice President of Marketing Michelle Wilson, this so-called source does not seem likely to exist. Someone who reports to sales figures to Vince McMahon is a rat in the organization? If this story is true, expect a high level WWE executive in either sale or marketing to be let go soon.

Independent Contractors

To follow up on the effects of wrestlers becoming employees:
The costs would be passed on to the wrestlers. So when contracts expire, they will get less. This hurts those on the bottom more than those on top.

Any benefits will costs wrestlers even more.

A finding in this regard can also be used against TNA or other companies. Sure, the decision is one state, but the precedent is set and it would be hard for TNA and others to disprove. The legal cost alone would wipe out smaller companies.
– Guest#7334

Well let’s be clear about this. If wrestlers in the WWE were found to be employees, it would affect the WWE first and foremost. After that, since TNA has similar contracts they would probably quickly come under scrutiny. When you get to ROH, it is a little less likely because their contracts do not bound you to the company as ROH only has a few shows a month. At that level, most of the guys are truly independent contractors because they are working for multiple promotions at once in order to make a living.

Going below that, all of the rest of the independent organization (with the exception of WWP) do not have contracts that forbid you from working somewhere else. As such, that would make the wrestlers “independent contractors” in the truest sense because they are not bound by an exclusivity contract.

However, you do have a point that the cost would most likely be passed on to the employees. Just like taxes and fees are passed on to customers, so too would this. The question then is are the benefits and government protection worth the tradeoff of base dollars earned?

Except TNA doesn’t handle their “independent contractors” in the same way that WWE does. They are allowed to work elsewhere in their free time, and TNA doesn’t invoke travel dress codes or try to control their personal lives.
– No

TNA wrestlers cannot appear in ROH or WWE broadcasts. This is an exclusionary contract. They were very limited before, but TNA did not use many wrestlers enough and this resulted in wrestlers not getting their appearance payouts. There were enough complaints that TNA HAD to expand the list of where their contracted wrestlers could work.
WWE similarly allows their wrestlers to appear elsewhere with permission. The Colons are the most well known but not the only example.
– Guest#2204

The exclusionary deals of WWE and TNA will be the key evidence should this case actually go forward. ROH is the iffy zone on this one, but the wrestlers do have exclusionary contracts!

ROH growing up

Reading about ROH in your latest column got me to thinking about their situation. They were successful with their old model of making the majority of their money off of DVD sales and taping every show.

Since they have gone to PPV, they seem to have lost their way. PPV buys were horrible, so they went to iPPV. The numbers in your article don’t seem that great either (not to mention how small the iPPV market is).

Also, by trying to save big matches for PPV, they have weakened the rest of their shows and made the DVD’s for those shows less “must have”.

If ROH wants to take the next step, what if they tried to get a deal to produce TWO episodes of a TV show each week? They would tape their Friday and Saturday night shows, cut them down to one hour and air them the following week two nights back-to-back. Thoughts?
– Scotty Flamingo

Actually, ROH has said they are going to step up the taping schedule so the episodes are not so dated. It will probably end up closer to two back-to-back days a month instead of every other month, but the main thing ROH suffers from is the same thing TNA does: brand awareness. The expansion of HDNet will help some, but ROH has just as much trouble going beyond their existing fanbase as TNA does, if not more so. Although the Journal is usually the first source to point out how poor Spike’s average rating is (0.6), that is usually enough to get them into the top 25 list on cable. As such, TNA’s channel, plus their worldwide outlets, do give them a slight advantage in the tool department.

Execution and use of those tools is another story entirely, though.

TNA’s merchandise

Maybe TNA does their merch listings only when you bitch about them?
– Guest#4551

Much has been written here by many on how poorly the lack of updates reflects on their business practices and mentality, every time they don’t update. So we would have been seeing an every other week patter of updates, were it so.

I don’t think having a grab bag as the top selling item is a sign of robust sales and healthy inventory turn over.
– Guest#5823

TNA’s numbers

I’ve read here and others explain their perception that TNA is doing well financially by citing the fact that TNA is making payments to Panda Energy and has international TV deals.
– Ronnie

Ronnie, let’s have an interruption here. The Journal has never said that TNA is doing well; the Journal has said TNA is not doing poorly and not going out of business any time soon. Signs that things are at least decent include that—according to Jeff Jarrett—that they are making payments to Panda Energy, they have a large network of international affiliates that are almost pure profit, they have solid contracts for years to come, and TNA President Dixie Carter has said they are profitable. Profitable could be $1 for all anyone knows, but considering the debt payments it is more likely higher than that.

Do not misinterpret the Journal. These pages just cannot deal with the “TNA is going to die tomorrow because iMPACT got a bad rating this week!” Instead, we rely on what is known and analyze how TNA’s contracts benefit them. The only thing to note here is that TNA is not going under any time soon. Could they? Of course they could and any number of ill advised decisions could make it happen. But the doomsayers do not go through the areas of greater interest like strategy execution, international contacts, managerial accounting, and management turnover and instead focus on lagging indicators that do not directly lead to dollars, such as ratings. Now, back to you.

Let me lay out a hypothetical situation:

6 years ago my father lent me money to buy ABC company through his company, DEF.

Maybe he did it this way for tax purposes, either way, the money is considered a loan that must be re-paid to DEF.

A couple of years go by and ABC has lost money, but my father has provided periodic capital injections to provide for my expansion of ABC. Maybe he believes in my vision or maybe he just wants to give me a chance.

The time arrives for ABC to repay DEF, but ABC is incapable of paying.

Rather than allow ABC to delay or default on the loan payment, my father gives me a personal check each quarter to cover the payment to his company.

My company, ABC, is private and not publicly-traded, which means nobody knows my father is propping us up.

TNA is a private company, which means we know very little FACTS regarding their financial situation, so how can we be sure that loan repayments, international TV deals, or anything else are signs of financial success?

I’m NOT suggesting TNA is losing money, but neither am I suggesting they’re making money or even breaking even. I’m just suggesting that we will never know TNA’s financial status with CERTAINTY unless they go public.
– Ronnie (continued)

The information comes directly from Dixie Carter and Jeff Jarrett amongst other sources.
– Guest#2621

Just to put it in there, one of those sources was the United States Senate Committee on Steroid Use in Professional Wrestling. Also, just being private does not protect you from all level of details. You do still have to file taxes, as does Panda Energy. And companies like that, even private ones, do get audited quite often.

Those are points. However, if Dixie were receiving personal gifts in excess of $20,000 from one person each year she would be paying taxes on them. For millions, that would certainly be the top tax bracket.

Much cheaper to simply forgive the debt than to give a gift that is taxed, the remainder of which is used to make payments.

Panda Energy had a revenue of $14.2 million in 2008 according to Yahoo! Finance, so I wonder how much could really be hidden. Some could, of course, but not on the order of millions.
– Guest#1704

But how do you verify that Carter and Jarrett are telling the truth?

I’m not saying they’re lying, but no private company would not want a public perception that they are failing.
– Guest#0168

Panda and the Carters have very little reason to secretly forgive debt without gaining a greater share of TNA. Were TNA in dire financial straits, they could put the screws on JJ to do this. While Dixie does have some motive in saying TNA has been making their payments to Panda, JJ has less reason.
– Guest#4079

Every site out there has said on numerous occasions that TNA has lost money this year.

It does not take a genius to figure that out. Live TV shows, couple big money contracts, new signings every other week…. NO return in said investments.
– For

Here is why it doesn’t take a genius (and relevant was the wrong word):

Everything you have is based on multiple layers of blind estimates. Error propagates error – it compounds greatly.

Dirt sheets aren’t just unproven, they are unreliable, with questionable sources at best. At worst much is simply made up or a rumor amplified. Sure Jeff Jarret and Dixie Carter have motives, but they and their accounting department are the ones with the best information.
It is wrong to say there was not return on investment either. Each “big” new signing has made it to TNA’s top seller list. Live shows were never going to receive a greater return (quantity, not percentage) than the taped shows because they were being paid on the very same contract. But they did not return a lower amount either.

This is where those who listen to Eric Bishoff get penalized. Even if the ratings grew tenfold, TNA would not have realized greater returns on Impact! until it came time to negotiate new TV contracts or if there were performance based clauses in their existing contracts.

Further not all their new additions were paid for entirely by TNA. Some were partially paid for by Spike!, who no doubt hoped to charge greater ad rates.

Neither do higher costs kill a company, as long as their revenues exceed their costs. There is some justification to taking these risks for experimentation and re-investment in the product. Not the way I would have gone about it, but still.

So we didn’t need a genius to see the flaws in your statement. Proven did not matter, while we were able to use what was known and some general business truths. Could TNA be losing money? Sure, but we have no real evidence for it while we do have reason to believe otherwise.
– Guest#5813

Who owns the UK?

Actually, Sky’s contract with WWE DOES prohibit them broadcasting other wrestling programming. It’s well known in advertising agency circles in London – WWE does incredibly well both in ad revenue for Sky Sports (on top of revenue already generated by subscription) and PPV, and they wouldn’t – and can’t -jeopardize that.

So TNA will go. And as has been covered elsewhere, Impact’s ratings really aren’t as rosy as Dixie claims. It’s unlikely channels will be lining up to grab the show.
– DN951

Well known in “advertising agency circles”? Who are you? Do you have a copy of the WWE’s contract with Sky for any proof? Those are some pretty broad statements without any evidence. Not saying the Journal doubts your credibility, but since you did not identify why you would have such knowledge it is difficult to judge.

Also, iMPACT’s ratings have often surpassed those of the WWE. But of course that is on a lower tier station with a larger audience pool. Percentage wise it is not as impressive, but it would be enough for many UK stations.

And let’s remember this closing was against Bravo, not against TNA. On top of that, no matter what, Sky will have to pay out TNA’s contact in full whether or not they show the programming, so why not do so?

One of my colleagues was asked to look into the possibility of WCW getting on Sky TV in ‘98 before they ended up signing with Channel 5. WWF (as it was then) had a term in the contract not allowing any other wrestling on Sky. Obviously that could have changed in 12 years but worth pointing out.
– ste

That could have changed, or it could have been a mistake in understanding back then. We really do not know a lot about your colleague.

Plenty more was written, so be sure to take a look. And if you enjoy the Journal, why not bookmark 411wrestling.com and make it your home page? You can do that by clicking here.

This concludes Issue #157 (Volume 2) of THE HAMILTON AVE JOURNAL. Join us next week as we get ready to ring the bell again.

Till then!