Go Ahead Vince McMahon, Put The WWE Championship On Brock Lesnar - I DARE YOU!
Posted by Greg De Marco on 08.03.2014
Rumors are flying that the WWE will put their World Heavyweight Championship on part-timer Brock Lesnar. Would they dare? 411’s Greg DeMarco explains why he would love to see it happen....
If general internet speculation based news reporting is to be believed, the WWE plans to put their World Heavyweight Championship around the waist of Brock Lesnar at their annual summer spectacular, SummerSlam. Lesnar would also then appear at the Night of Champions par-per-view, but after that? Who knows!
Fans are already reacting ("pre-acting?") to this possibility, openly complaining about the WWE having yet another part-time world champion. But unlike The Rock, Lesnar could miss pay-per-view events on the road to his WrestleMania title defense.
The potential for "Brock Lesnar: WWE World Heavyweight Champion" means several things for the WWE. While it's not possible for each of these to happen in conjunction to one another, they're all possible.
Let's explore, shall we?
Brock Lesnar Appears As A PPV-Only Talent
Unlike some, I won't pretend to know the specifics of Brock Lesnar's contract. When he signed his latest deal, it was rumored to be for more dates than his original deal. If so, it's entirely possible that Brock Lesnar could appear on each PPV event.
Take a look at the PPV schedule after SummerSam:
September – Night of Champions
October – Hell In A Cell
November – Survivor Series
December – TLC
January – Royal Rumble
February – Elimination Chamber
March – WrestleMania 31
That's seven dates, and it's entirely possible that Brock's contract allows for that.
For me, this is the ideal scenario. Like it or not, Brock Lesnar is a draw for the WWE, much like he was for the UFC. He's a beast—a larger than life human being that people are willing to pay to see. That's the type of drawing card you want for your WWE Network if you're the top brass within the company.
Larry Csonka said best it during his WWE Financials podcast earlier in the week [LINK], you need to save your biggest stars for the Network PPVs. He referenced John Cena, the WWE Champion. And I completely agree. As a kid I grew up on the old WWF and NWA Saturday wrestling shows. How many times did I see Hulk Hogan wrestle on Saturday morning television as a kid? Once? So Paul Orndorff could turn on him? You had to either pay for a live event ticket or tune in to Saturday Night's Main Event, the (then) televised spectacular. I believe I saw Ric Flair wrestle twice on the NWA's World Championship Wrestling program on The Superstation TBS. I know I never saw Dusty Rhodes wrestle on the program. You only saw Dusty if you attended at the arena, or happened to catch the occasional late night program run by TBS.
That's the spot for Brock Lesnar. Make people get the Network if they want to see him. Paul Heyman (pictured above with Brock Lesnar) can build the matches ("Brock Lesnar doesn't fight on Raw! You pay to see BARRROOOOCCCCK LESSNAAARRRR!"). Cesaro can fight the battles on Raw. Brock's the premium act.
(NOTE: At the same time, you still limit Cena's television appearances, and we never see him fight. Save that for the Network as well.)
Brock Lesnar Misses Multiple PPVs Along The Way
The initial reports were that Brock would be around for SummerSlam and Night of Champions. Assuming this to be true (which I'm only doing for the purposes of this point), that leaves us with four pay-per-view events before WrestleMania 31.
Furthermore, you really don't need the champion for the Royal Rumble and Elimination Chamber. If Roman Reigns is set to be "the guy," then those events are built around him—he wins the Royal Rumble and he defends his WrestleMania title shot in the Elimination Chamber. It's easy booking...but it's also smart booking.
That leaves us with Elimination Chamber and TLC. And for me, this poses a problem. What in the hell (pun sorts intended) do you do with Hell In A Cell? Randy Orton vs. Roman Reigns? Brie Bella vs. Stephanie McMahon? Dean Ambrose vs. Seth Rollins?
Okay, that last one sounds fine to me. If Randy Orton is fighting Roman Reigns at SummerSlam, that leaves one PPV (Night of Champions) to do Triple H vs. Roman Reigns before the potential showdown at Hell In A Cell. And I don't know about you, but HHH vs. Reigns at HIAC sounds much better than Orton vs. Reigns.
It also keys us into the top story while Lesnar would be gone: Triple H vs. Roman Reigns (pictured above). Randy Orton can't get the job done, so the boss has to step in and do it himself. Maybe Reigns wins at SummerSlam and loses at Night of Champions thanks to interference from HHH himself. Reigns has to beat Orton on a well-built Raw (or a main event that's created by the opening promo—whatever!) to get HHH in the Cell. Reigns wins and starts talking about being the Royal Rumble winner. Trips doesn't want him in the match, and their match at WWE TLC is for Reigns' Royal Rumble contract.
Running concurrently you have something involving John Cena (I have no idea what) so you have two top feuds.
That's a lot of Roman Reigns being shoved down our throats, I know. But if he's the future, that's what the WWE is going to do.
Brock Lesnar Is But A Transitional Champion
Not a great option, but there is still one worse. For this option, Lesnar beats John Cena at SummerSlam, only to lose the title at Night of Champions. That man would have to be Roman Reigns, unless the WWE wants to shock us with its use of Cesaro.
It's actually a great way to build Reigns as a monster. He beats Brock Lesnar for the title at Night of Champions, leading to the eventual WrestleMania rematch. You then have your champion around for the Hell In A Cell and TLC pay-per-view events (likely matches with Orton and maybe even Cena), you have the Seth Rollins cash in (Royal Rumble title shot?), and you have him defending in the Chamber. As long as the fans don't turn Reigns into their next John Cena, this could actually work out.
I'm not sure if it's the best use of Brock Lesnar, but it should make the internet fans happy. It's using a part-time guy to elevate a full-time guy. And if they dare put Reigns over Lesnar in "Ultimate Warrior over The Honky Tonk Man" fashion, Heyman can claim it to be a fluke that sets up the eventual WrestleMania 31 main event (pictured above).
But is that the best way to use the guy who beat The Undertaker's Streak at WrestleMania 30? The One in 21-1?
Well, it's better than...
Brock Lesnar Loses to John Cena at SummerSlam
I do not want to see this. This would be a terrible idea. It's bad enough that Brock Lesnar's first match back was a loss to John Cena at Extreme Rules. It doesn't matter if Cena had to use a chain—it was an Extreme Rules match!
Brock Lesnar has a ton of momentum and Paul Heyman—the best talker in the business today—doing his talking for him. His last match saw him take Sports Entertainment's most precious championship, The Undertaker's WrestleMania Streak, and that can never be undone. He can't pass The Streak along.
The last thing he needs to do, to follow-up ending The Streak, is to lose to John Cena...again.
The WWE is in an interesting position with their SummerSlam main event. It poses a lot of opportunity, both in the short term and the long term. It could be a great way to build Roman Reigns. It can provide them with some creative challenges—and a chance to prove themselves in that area.
Can they do it? I don't know. But I DARE them to try!
Greg DeMarco Greg DeMarco is a wrestling fan of over 30 years and has also worked on the independent circuit as a promoter, announcer, character and booker. For over three years Greg produced and hosted The Greg DeMarco Show, peaking with over 40k listeners.
Greg is now a weekly contributor at 411Mania.com, applying his opinionated style to the world of pro wrestling on Sundays and Thursdays.
He began writing for 411Mania in October 2010 and has been pissing readers off ever since!