Muscle Flex Threatens WWE With Lawsuit Over Raw Trademark

Posted by Larry Csonka on 12.31.1969

It’s always something…

- Muscle Flex sent out the following press release today, discussing that they will enforce their trademark "In The Raw" against WWE. Muscle Flex has successfully defended the "In The Raw" trademark previously against WWE in Federal Court. In 2008, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for "RAW." They stated that there was "confusing similarities and no distinctiveness" from the "In The Raw" trademark that Muscle Flex is completing the acquisition of this year.

Muscle Flex Inc. to Fully Enforce Its 'In the Raw®' Brand & Evaluates Trademark Infringement Damages by World Wrestling Entertainment

LOS ANGELES, CA--(Marketwire - June 29, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it plans to fully enforce and capitalize on its legal rights and Canadian exclusivity for the stated wares and services connected to the "In the Raw®" trademark. Muscle Flex Inc. is in the process of exploring any and all remedies with regards to damages and past trademark infringement by the WWE in connection to their unauthorized use of "RAW" in Canada.

Earlier this year, Muscle Flex Inc. successfully defended its "In the Ra