WWE News: Recent Buyrates, Second Quarter Conference Call
Posted by Larry Csonka on 07.14.2009
Some WWE news to kick off the day…
- According to Pwinsider.com, here are the latest WWE PPV buyrates. The numbers are down from both 2007 and 2008, which is why WWE has been working so hard to "fix" their PPV business through rebranding:
- WWE sent out the following press release, regarding their 2nd quarter conference call…
World Wrestling Entertainment, Inc. to Report 2009 Second Quarter Results
STAMFORD, Conn.--(BUSINESS WIRE)--World Wrestling Entertainment, Inc. (NYSE:WWE - News) announced that it will report its 2009 second quarter results on August 6, 2009, before the opening of the market. The Company's chairman, Vincent K. McMahon, and senior management will host a conference call beginning at 11:00 a.m. ET to discuss the results.
All interested parties are welcome to listen to a live web cast that will be hosted through the Company's web site at corporate.wwe.com. Participants can also access the conference call by dialing 800-862-9098 (conference ID: WWE). Please reserve a line 15 minutes prior to the start time of the conference call.
The earnings release and presentation to be referenced during the call will be found at corporate.wwe.com.
A replay of the call will be available approximately two hours after the conference call concludes, and can be accessed on the Company's web site.
Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE - News) can be found at wwe.com and corporate.wwe.com. For information on our global activities, please go to www.wwe.com/worldwide. If you have additional questions, please contact WWE Investor Relations via e-mail at investor.relations@wwecorp.com.
For the record, those are worldwide buyrates too. Backlash in particular seems REALLY low even coming off Mania (I think it did right over 100K in the US).
Posted By: Guest#1686 (Guest) on July 14, 2009 at 10:51 AM
It's not the branding that's the problem. It's over saturated. Too many PPV's, too many brands, too many titles, too much money to spend when the product and big title matches seem more meaningless by the day.
Posted By: Mike (Guest) on July 14, 2009 at 10:59 AM
Too many PPVs per year can do that. Remember when PPVs were a big deal? Go on a schedule like UFC, where there always seems to be a PPV on the way, but not two damn weeks apart! Take time to generate interest (if there are more than 2 great storylines going in the whole of the WWE, but that's a gripe for antoher time), and you'll see buyrates double, if not triple.
Posted By: Smarky Smark (Guest) on July 14, 2009 at 11:10 AM
hmmm.. duhhh.. how do we fix buy rates?..
ohh ! i know, lets raise both prices and over saturate the market, that will get more people to buy our shit.. duhhhh
Posted By: DumDum (Guest) on July 14, 2009 at 11:30 AM
These are numbers like WCW in their last days (except of course for WMXX5)
Posted By: E-Dub (Guest) on July 14, 2009 at 11:34 AM
I think this shows that you need more than three weeks to build a PPV. Since the WWE is so determined on keeping the brand split and the number of PPV's per year... maybe they should go back to brand split PPVs and give Raw and Smackdown a good 5-6 weeks to build each show.
While the Raw PPVs would suck, at least Smackdown's would be cant-miss.
Posted By: Eeek (Guest) on July 14, 2009 at 11:39 AM
I have watched wrestling for 35+ years the big problem wwe has is no larger than life star. Hogan, Michaels, Austin, Rock all had a presence in the ring on the mic or simply entering an arena. Now they have Cena try as the might he will never eeevvveeerrrr be in these mens league.
Posted By: Guest#2244 (Guest) on July 14, 2009 at 11:41 AM
It's all the live streaming sites that NO ONE IS PAYING FOR THE PAY-PER-VIEWS. Which is why they're raising the prices---so they make similar money for less buys.
Posted By: Empire Of Ownage (Guest) on July 14, 2009 at 11:48 AM
It's not rocket science. Who wants to pay another $50 for a show(Backlash) only THREE WEEKS after dropping $55 for one(WM)?
They need to cut back on the PPVs. They're more meaningless by the month and while they generate lots of company's revenue, the excessive amount of them is dwindling their meaningfullness.
Posted By: Guest#9502 (Guest) on July 14, 2009 at 12:01 PM
still better than TNA will EVER do!!
Posted By: WWE > TNA (Guest) on July 14, 2009 at 12:50 PM
Too bad about Backlash, it was a fantastic show. I'm surprised Judgment Day did as well as it did.
Posted By: Ernie (Guest) on July 14, 2009 at 12:50 PM
Several problems"
1. Same matches on every PPV
2. Too many PPV
3. The weekly shows are becoming infomercials for the next ppv. And they begin the monday after the last ppv.
4. Same people being forced down our throats. I just started looking back at wrestling after Wrestlemania and I am fed up with HHH/Legacy.
5. They need to face the fact that they need to rebuild just like sport franchises have too. It is like they think that HHH/Batista/Cena/Orton are the center of the WWE Universe. They need to rebuild and be prepared to take that hit with an eye on the future.
Posted By: FMX (Guest) on July 14, 2009 at 12:58 PM
still better than TNA will EVER do!!
Posted By: WWE > TNA (Guest) on July 14, 2009 at 12:50 PM
i couldnt agree more with u on that...TNA is a joke & Complete Garbage...i dont see tna pulling in #s like this weither its the lowest of #s or not
Posted By: WWE Fan (Guest) on July 14, 2009 at 01:31 PM
wwe sucks
Posted By: michaelladen (Guest) on July 14, 2009 at 01:40 PM
still better than TNA will EVER do!!
Posted By: WWE > TNA (Guest) on July 14, 2009 at 12:50 PM
I hate comments like these (from both sides not just pro-WWE guys). Unless TNA rubbed it in the WWEs face then there is NO reason to compare. Unless you are trying to make yourself feel better which wouldn't make much sense since you don't work for the WWE
Posted By: Guest#8096 (Guest) on July 14, 2009 at 02:01 PM
"I have watched wrestling for 35+ years the big problem wwe has is no larger than life star. Hogan, Michaels, Austin, Rock all had a presence in the ring on the mic or simply entering an arena. Now they have Cena try as the might he will never eeevvveeerrrr be in these mens league."
Thats kind of a BS statement considering that Cena is a far bigger star than Michaels was in his prime (The best thing HBK did was lose the belt to Austin). Apparently Cena sold more merch than The Rock. That leaves Austin and Hogan who were the two biggest stars ever, and quite frankly none of the thousands of wrestlers who have stepped in the ring have surpassed those two in star power, but Cena is by far one of the closest.
The whole buyrate thing is simply a problem because there are two many ppvs, and most of them have the wrestlers matching up agianst each other. When Orton flost to HHH at wrestlemania that should have ended the fued, but WWE probably looked at their schedule and realized that they probably would not be able to build a decent opponent for HHH at the next ppv and Orton at the next ppv because it happens in three weeks. The amount of ppvs lessens the quality, and lets face ityou shoudnt have to shell out $40 every three weeks to watch wrestling.
The WWE in all honesty should only have 6 ppvs a year, have one every two months, and then you have time to build up fueds, and 900,000+ people that ordered mania might actually payfor the rest as well.
It should be:
Wrestlemania-April
Night of Champions-June
Summerslan-August/September
Halloween Havoc- October
Surivor Series-November
Royal Rumble- January
If they did that I could see my self buying all the ppvs in a tear
Posted By: J.J.T (Guest) on July 14, 2009 at 02:25 PM
It really doesn't make sense to me. This is a huge company that has realized success in the past, and yet they're oblivious to the reason on why their buyrates are slipping on an annual basis. OVER SATURATION! No one wants to pay for an Orton/HHH main event 3-4 times a year within 3 weeks apart, it's just not happening.
Posted By: Random Guest (Guest) on July 14, 2009 at 03:26 PM
Thats kind of a BS statement considering that Cena is a far bigger star than Michaels was in his prime (The best thing HBK did was lose the belt to Austin). Apparently Cena sold more merch than The Rock. That leaves Austin and Hogan who were the two biggest stars ever, and quite frankly none of the thousands of wrestlers who have stepped in the ring have surpassed those two in star power, but Cena is by far one of the closest.
Posted By: J.J.T (Guest) on July 14, 2009 at 02:25 PM
First of all WWE has never released official listings of merchandice sales. Second do you honestley believe cena is a bigger household name than the rock. Lets see one guys last movie was taken out of theaters early because no one wanted to see it and the other guy's movies regulary open at #1.
Posted By: response2dumbass (Guest) on July 14, 2009 at 06:02 PM
No one gives a crap about your opinion on TNA in a WWE post you assholes...
And they should go back to the big 4 ppvs only.
Posted By: Guest#0271 (Guest) on July 14, 2009 at 08:41 PM
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