October 2012 WWE Business Figures: DVD Sales, WWE.com Traffic, House Show Attendance

– WWE DVD shipment numbers as of October 31st are as follows:

* The Wrestlemania 29 DVD sold 230,000 units.
* The Rock DVD sold 150,000 units.
* The Undertaker DVD sold 112,000 units.
* The CM Punk DVD sold 105,000.
* The Royal Rumble DVD sold 89,000 units.

– 165,000 DVD units were shipped, with 64% being the new CM Punk DVD. This is down 38% from last year.

– WWE.com averaged 11.5 million unique visitors. This is down 10% from last year.

– WWEShop.com averaged 903 orders per day. This is up 27% from last year.

– Average house show attendance was 4,762 in North America, which is up from 4,607 from last year.

Credit: The Wrestling Observer Newsletter

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