WWE News: More Musicians Added To WWE-Presented Rolling Stones Concert, WWE App Gets Mainstream Coverage
Posted by Joseph Lee on 12.10.2012
WWE pushing the second screen experience...
- The Rolling Stones' One More Shot PPV, presented by WWE, will feature performances from Bruce Springsteen, The Black Keys and Lady Gaga. An announcement was made this morning. WWE announced a partnership with E! for a pre-PPV red-carpet event, and a deal with Yahoo to broadcast over the Internet. It airs on Saturday at 9 PM ET from the Prudential Center in Newark, New Jersey. You can find more details here.
- WWE is strongly promoting its redesigned WWE app, particularly the "second screen experience". World TV PC covered the app in an article that looked at second screen offerings from big entertainment brands. There is a quote from WWE executive Perkins Miller on WWE wanting to be the leader in App/mobile content side by side with TV shows.
He said: "No one else out there is executing an interactive experience at this level and we're proud to be at the forefront of innovation. WWE is committed to enhancing the fan experience and we're excited to unveil a revolutionary second screen experience with WWE Active."