Nielson and Twitter Partner to Create Nielsen Twitter TV Rankings
Posted by Larry Csonka on 12.17.2012
Details inside…
- It was reported today that TV ratings agency Nielsen is teaming up with Twitter to create the first ever social media-based TV rankings. Here is a blurb from the article…
The system will rank TV shows based on the Twitter activity of the micro blogging site's 140 million active users. Twitter users send 1 billion tweets every two and a half days, according to a press release. It will be available for marketers to tap into at the beginning of the 2013 fall TV season.
