WWE and Pearson Foundation Announce Online Version of 'WrestleMania Reading Challenge'
Posted by Jeremy Thomas on 01.25.2013
A new way to promote literacy...
- WWE and the Pearson Foundation have announced via press release that they are teaming to expand the WWE's WrestleMania Reading Challenge program. The new digital side of the reading program will kick off on February 4th and will give students between the ages of 4 and 11 the chance to sign up for the WrestleMania Reading Challenge at WWEReadingSuperstar.com where they can read children's books online, virtually connect with WWE Superstar Reading Buddies and enter to win a trip to WrestleMania 29 or a school visit from a WWE Superstar.
WWE is also making a contribution on behalf of We Give Books to provide book grants to schools. WWE CMO Michelle Wilson commented, saying, "WWE is proud to expand its commitment to literacy initiatives through this new partnership with the Pearson Foundation and We Give Books. Given that today's youth are digitally connected at such an early age, the WrestleMania Reading Challenge will now reach more children than ever before."