WWE Partnering With Paramount to Promote Rock's New Films
Posted by Jeremy Thomas on 02.19.2013
Company to promote G.I. Joe: Retaliation and Pain and Gain...
WWE and Paramount Pictures have announced via press release that they are partnering to promote two of the Rock's upcoming films. The company will continue to promote Paramount's G.I. Joe: Retaliation, which got heavy promotion during Elimination Chamber and Raw, while hype for Pain & Gain will start around WrestleMania before its theatrical release in April.
The press release notes, "Pain & Gain will have a major presence at WrestleMania 29 at MetLife Stadium on Sunday, April 7, and at WrestleMania Axxess, a four-day interactive WWE fan experience at the IZOD Center in East Rutherford, N.J., from Thursday, April 4 to Sunday, April 7."