John Cena To Be Spokesperson For Capri Sun Roarin' Waters
Posted by Joseph Lee on 09.30.2013
Along with other athletes...
The Business Journals reports that John Cena, baseball star David Ortiz, Olympic gymnast Gabby Douglas and basketball star Stephen Curry are a part of a new advertising campaign for Kraft Foods' Capri Sun Roarin' Waters. The four will be featured on specially marked packages with codes that let customers play online games. Players can thumb wrestle Cena, walk the beam against Douglas, swing "for the fences" against Ortiz and play basketball against Stephen Curry.
Customers can also enter a contest for prizes like autographed "swag" and Grand Prize trips to compete against the athletes in a nationally televised field day event in early 2014. The promotion will also feature a TV and social media campaign for the Playground Throwdown, with the athletes preparing.
The drink itself is a low-calorie flavored water available in six different flavors.