WWE-NBC Universal’s Exclusive Negotiating Period Ends February 14th
Posted by Larry Csonka on 02.08.2014
This could be an interesting week for WWE…
- The New York Post reports that February 14th is the deadline for NBC Universal to make an acceptable offer to WWE that will keep the company's programming on their networks. If a deal is not reached by next Friday, WWE will start looking for offers from other networks. WWE has it set so that all of their TV deals expire at the same time so that they can sell them as a package.
According to Pwinsider.com, their sources note that no deal has been made at this time. While WWE appreciates its relationship with NBCU and does not want to move if it doesn't have to, they will move it if NBCU doesn't make the offer that the company wants. With the replays of Raw and Smackdown being available via the WWE Network, WWE doesn't feel that it will have a problem with people finding the programming if they have to move networks. Vince McMahon had previously stated that they were going for a large increase in TV rights fees, and noted that their programming has been undervalued. The down side for WWE is if they turn down NBC Universal's offer, and do not get a better offer in the open market, they will have to go back to NBC Universal, who will then have all of the negotiating power.