WWE Financials 2013: Top 10 Revenue Streams Revealed
Posted by Larry Csonka on 02.20.2014
TV rights fees lead the way…
- Following the release of the 2013 WWE financials, here is a breakdown of the company's top 10 revenue streams.
TV Rights Fees - $160.9 million
Live Events - $111.5 million
PPV Revenue - $82.5 million
Licensing - $43.6 million
Home Video - $24.3 million
WWE.com - $23 million
Venue Merchandise - $19.4 million
WWEShop - $15.5 million
WWE Studios - $10.8 million
Magazine Sales - $5.7 million
- TV rights fees continue to be the biggest line of revenue, and the $160.9 million represents approximately 32% of the company's revenue, which is up from 2012, when it represented approximately 29%.
- Live events have been steady as the secondary line of revenue, representing approximately 21% of the revenue for the last three years.
- PPV remains the third biggest lien of revenue, with $82.5 million, representing 16.2% of the company's revenue. This is roughly even with last year, which was $83.6 (17.3), but up from 2011, which was $78.3 million (16.2%).
- WWE licensing was at $43.6 million, which is approximately 8.6% of the revenue. Licensing fees for the company dropped for a second straight year, starting at $54.4 million (11.2%) in 2011, then $46.3 million (9.6%) in 2012 and now $43.6 million (8.6%) this year.