Another Potential Major Offer For WWE's Television Package
Posted by Joseph Lee on 03.19.2014
What's the latest?
- There have been many networks interested in acquiring WWE's TV package (including RAW and Smackdown). WGN is another station that has expressed interest in the WWE. WGN is available in 73 million out of the 99 million homes that have access to cable TV. WGN believes that adding WWE to their network would expand their reach and give them ability to charge cable systems more for carriage. WGN doesn't bring in big ratings but they have a large amount of money.
In 2008 they were one of the few legitimate bidders for the WWE other than the USA Network. They were also one of the highest bidders for the spin-off of Breaking Bad, called Better Call Saul.
WGN is getting ten cents per home per month. If they increase to 90 million homes and get 25 cents per month with the addition of WWE programming, that would take the station from $87.6 million in revenue from carriers to $270 million. That along with ad revenue could be why the company would make an offer of $250 million or more to WWE if they are willing to pay more to help build the station.
WWE presents the same issues that FOX Sports 1 would as an option, as there is less availability than other high-profile options. However, WWE would like to get the word out about WGN as their high offer, as it would drive up the price that WWE could get.