On The Rumors of WCW Being Shut Down In The Early 1990's: "What I saw from my perspective was that Turner Corporate was tired of [wrestling] politics. They tried the Jim Herd experiment. That didn't work. They tried a couple of other variations of Jim Herd. They tried Kip Frey. That was a disaster. They tried all these different variations of management and leadership and I knew that Turner Corp. - I don't remember who told me - but I had gotten word that they were considering pulling the plug. (pause) I said, 'If they pull the plug, I'm going back to Minneapolis.' So, I threw my name in the hat. I had heard they were looking for an executive producer - they tried the Bill Watts thing - and they wanted to get away from wrestling people. They wanted someone to run the company who understood the entertainment business, but wasn't so entrenched in wrestling that they were sucked into the politics of it."
On Pitching Himself To Turner Executives: "I was passionate and I felt it. I believed in it. I believed in myself. I've been passionate about wrestling since I was a little kid and I was passionate about my approach to it. And the solution that I had, especially given that Turner had identified as their problem, which was not wanting any more wrestling guys running a television company. So, it worked."
On His Vision To Make WCW The Top Wrestling Promotion In The World: "The vision was to broaden it because - if you go back in time and look at what WCW was and where it existed in that moment of time where I had that opportunity, it was considered a very small, third-rate, kind of Southern, hereditary aspects of the NWA and Crocket regional promotion, and they were trying to compete with the WWF at the time. So, if you want to compete at their level, you have to be able to play at their level. So, my approach was to mainstream it and to make it feel bigger and make it feel more mainstream and less regional."