Why Is There Still WWE Content On Youtube?
Posted by Joseph Lee on 07.24.2014
It was believed it would go away thanks to WWE Network...
- It was believed that when the WWE Network launched, the Youtube content would be removed. Some people believe that the Youtube content has hurt network subscriptions and will also hurt renewals. The reason there is still a lot of WWE content is because of a strategic decision by WWE.
Rob Bernstein, WWE's Vice President of Digital and Print in March told the Digital Sports Fan Engagement Conference that they would not go after blocking archived Youtube videos of products they own because they think it's better to leave them there so fans can get hooked on the product. The belief is that over the long-term it's more of a benefit and fans who are exposed to the product will end up spending more money.
There are still conflicting opinions on that within the company, as WWE will occasionally still go after videos they don't want up.